Oct 29, 2018
Today’s show is our first ever interview and we’ve a very
special guess – JJ Sweeney, founder and former VP of Celebrity
From initial idea, JJ pounced on the opportunity in the fitness
market in Indonesia and saw his chain grow to 64 studios across
This podcast is a must for anyone in big box or chain gyms or
simply anyone in the Asia fitness scene.
- A summary of JJ’s 30-year fitness journey
- How Asia’s fitness industry has changed and evolved during his
career in the region
- JJ’s new project in Jakarta and how it will bring something new
to the market
- The massive growth that Celebrity Fitness experienced and the
challenges of scale
- The importance of mentors
- The importance of company culture and how JJ has developed his
- The best way to view competition.
- The marketing campaign that had massive impact at Celebrity
that is still being used today.
Episode page: www.fitnessbusinessasia.com
Paradigm Fitness: https://paradigmfitnessindonesia.com