FBA 08: The untapped power of LinkedIn networking and marketing with Steve Bruce

Nov 19, 2018

In episode 8, Jack talks to Hong Kong’s top LinkedIn marketing coach, Steve Bruce, on how to get the most out of this powerful platform and how fitness professionals can use it to increase their network and strengthen their personal brand.

 

In today’s episode we discuss:

 

1. Who should be using LinkedIn
2. How to create an ‘All-star Profile’ and increase your exposure
3. How to build your network in the right way and why it’s so important
4. The kind of content to post that strengthens your brand and leads to business
5. Why testimonials and endorsements are so important in the fitness industry and how this fits well into the LinkedIn model

 

RESOURCES

 

WEBSITE www.fitnessbusinessasia.com

INSTAGRAM www.instagram.com/fitnessbusinessasia

EPISODE https://fitnessbusinessasia.com/linkedin-marketing-fitness-steve-bruce

 

STEVE’S LINKS AND RESOURCES

 

EMAIL

[e-mail]

 

LINKEDIN

https://www.linkedin.com/in/hongkongmarketingconsultant/

 

ARTICLES FROM STEVE

7 steps to an all-star profile

How to source powerful recommendations

Linkedin 1-2-1 Profile upgrade summary

Linkedin Posting Filter – What to post and when

Turn Off ‘Work Anniversary’ notifications

How to spy on your competitor without them knowing