FBA 14: Branding, values and the fitness industry ecosystem with Peter Thew of Yoga Movement [Part 2 of 2]

Jan 7, 2019

In episode 14, we continue our interview with Peter Thew of Yoga Movement. We touch on many topics including branding, as well as a deeper dive into values, motivation and why ‘following your passion’ is not always the best advice.

In today’s episode we discuss:

1. Why we all benefit from strong competition and a strong industry
2. Which brands doing a great job and how
3. Big box vs Boutiques
4. The fitness industry ecosystem
5. Get the plan, vision and values in place first
6. The emotional attachment to .com
7. Why ‘follow your passion’ can be a flawed mentality
8. What’s your motivation?

RESOURCES

WEBSITE www.fitnessbusinessasia.com

INSTAGRAM www.instagram.com/fitnessbusinessasia

EPISODE https://fitnessbusinessasia.com/values-vision-passion

YOGA MOVEMENT https://yogamovement.com

PETE THEW ON LINKED https://www.linkedin.com/in/peter-thew-7281ab137