FBA 13: What does it mean to create a brand with Peter Thew of Yoga Movement [Part 1 of 2]

Dec 24, 2018

In episode 13, Jack sits down with Peter Thew of Yoga Movement in Singapore to talk branding and about Pete’s six and half year journey into Asia’s fitness industry. Pete co-founded Yoga Movement over 6 years ago and it’s since grown to 6 studios with exciting plans for the future.

Pete and his company have played a pivotal role in shaping Singapore’s yoga scene and fitness industry, so if you couple this with Pete’s background in branding he’s certainly someone that anyone involved in Asia’s fitness industry can learn from.

In today’s episode we discuss:

1. Yoga Movement’s story and where it fits into the Singapore scene
2. How the company was built around a one-word value
3. Keep it simple!
4. What is a brand?
5. Marketing vs branding
6. Sales = service
7. Can you work out an ROI on investment in branding?
8. Before seeking help, get 75% of the way there
9. Our shared ‘passion’ for dissecting other brands and businesses
10. Be careful with discounts
11. Other mistakes we notice some other businesses making

 

RESOURCES

WEBSITE www.fitnessbusinessasia.com

INSTAGRAM www.instagram.com/fitnessbusinessasia

EPISODE https://fitnessbusinessasia.com/what-is-a-brand 

YOGA MOVEMENT https://yogamovement.com