FBA 25: Finding your USP and running a fitness business remotely with Alex De Fina of Pherform

Mar 25, 2019

Jack talks to Alex De Fina, founder of Pherform and the now defunct Bikini Fit in Hong Kong. Alex is an industry veteran with a wealth of knowledge in fitness business.

Alex has creating something very special with Pherform, building both a strong differentiator as well as a business that he can run remotely from abroad.

In today’s episode we discuss:

1. Delving into the Alex’s USP
2. Running his HK gym remotely from Phuket
3. The greyhound chasing the rabbit trap when it comes to growth
4. How detaching from city life can improve his performance in the business world
5. Building studio company structure
6. How did Alex recruit the right staff
7. No one is bigger than the team - military analogies
8. Simple trick to weed out 80% of applicants
9. How having a strong team that believe in what you do can keep standards so high

 

RESOURCES

WEBSITE www.fitnessbusinessasia.com

INSTAGRAM www.instagram.com/fitnessbusinessasia

EPISODE https://fitnessbusinessasia.com/alex-de-fina-pherform

 

CONTACT 

ALEX DE FINA https://www.instagram.com/alex_de_fina

PHERFORM http://www.pherform.com/

JACK THOMAS ON LINKEDIN https://www.linkedin.com/in/fitnessbusinessasia/