FBA 26: Community, branding and "you cannot fake consistency" with Alex De Fina of Pherform

Apr 1, 2019

Jack talks to Alex De Fina of Pherform in part 2 of their interview about building community, strong branding and how you can’t fake consistency.

Alex has done these things very well at Pherform and he’s happy to share his thoughts and insights. Listen to episode 26 to take some important lessons from his journey and experience. 

In today’s episode we discuss:

1. How do you build community?
2. “Their health and happiness really become part of our responsibility”
3. “Work as a team to win as individuals”
4. You can’t fake consistency
5. Prepare and build up each client profile
6. “The accumulation of small details means big results”
7. Brand is hard to quantify, is the sum of all experiences

 

RESOURCES

WEBSITE www.fitnessbusinessasia.com

INSTAGRAM www.instagram.com/fitnessbusinessasia

EPISODE https://fitnessbusinessasia.com/alex-de-fina-pherform-hk

 

CONTACT

ALEX DE FINA https://www.instagram.com/alex_de_fina

PHERFORM http://www.pherform.com/

JACK THOMAS ON LINKEDIN https://www.linkedin.com/in/fitnessbusinessasia/